Evolv as a Digital Marketer
Trained By Agency Experts
Countries No. 1 Offline Digital Marketing Training Institution
Courses Outline
Introduction to Performance Marketing
- Understand the concept of performance marketing and its importance in digital advertising.
- Identify key performance indicators (KPIs) used to measure marketing success.
- Explore various channels and platforms used in performance marketing.
- How does performance marketing differ from traditional marketing approaches?
- Why is it essential to measure and analyze KPIs in performance marketing?
Target Audience and Persona Building
- Learn how to define a target audience for performance marketing campaigns.
- Understand the process of creating detailed buyer personas.
- Explore techniques for segmenting audiences based on demographics and behaviors.
Crafting Compelling Advertisements
- Master the principles of creating compelling ad copy and visuals.
- Explore different ad formats and their impact on audience engagement.
- Understand the role of A/B testing in optimizing ad performance.
Data Analytics and Conversion Tracking
- Learn the basics of data analytics and its role in performance marketing.
- Understand the importance of conversion tracking and its impact on campaign optimization.
- Explore tools and platforms for analyzing marketing data.
- Set up conversion tracking for a hypothetical campaign and analyze the results.
- Interpret data from a sample performance marketing dashboard.
- How can data analytics inform marketing strategies and decision-making?
- What insights can be gained from analyzing conversion tracking data?
Budgeting and ROI in Performance Marketing
- Understand the principles of budget allocation in performance marketing.
- Learn how to calculate return on investment (ROI) for marketing campaigns.
- Explore strategies for optimizing budget allocation based on campaign performance.
- Create a budget allocation plan for a given marketing campaign scenario.
- Calculate ROI for a sample performance marketing campaign.
- Why is effective budget allocation crucial for performance marketing success?
- How can you optimize budget allocation based on ROI and campaign performance?
Capstone Project – Design Your
Performance Marketing Campaign
- Apply knowledge from previous modules to create a comprehensive performance marketing campaign.
- Develop a project plan outlining campaign goals, target audience, ad creatives, and budget allocation.
- Present and justify your campaign proposal based on performance marketing principles.
- Design a complete performance marketing campaign for a fictional product or service.
- Present and defend your campaign proposal to the class.
- Group reflection on the challenges and lessons learned during the campaign design process.
Performance Marketing using
Al tools like ChatGPT
- Learn to create an effective Customer Persona Creating ads for Facebook, Google, and LinkedIn
Social Media Content Planning & generating engaging social media updates using Chat GPT Identifying hashtags, topics, and keywords for social media posts. - Using Chat GPT to create compelling emails, effective subject lines and assess email potential. Creating and optimizing funnels for your business and marketing channels.
- Identifying bottlenecks and drop-off points Generating insights from marketing metrics Understanding.
Interview preparation
- Salary starting min Rs. 2 LPA will be guaranteed when you crack any 1 out of 3 interviews – if you
fail, you repeat in the next batch at NO EXTRA COST!
The Fail Fast- Scale
Fast Mindset
- How to make the most out of this program in 8 weeks.
- Fundamentals of goal and mindset setting for Facebook Ads.
- How to break free from self-doubt and unleash your full potential by overcoming limiting beliefs.
- Confidently put more budget in your ads without the fear of making a loss.
We Cover All Aspects of Digital Marketing Including Facebook, Instagram Marketing, and Google Ads.
Upcoming Dates
Dates
25 Sep, 2023 (Monday)
Timings
11:00 AM to 4:00 PM (IST)
Days
Weekdays
Course Fee
₹40000 ₹5000/-*
*18% GST Extra
Special Offer: Available for pilot badge only
